UX for a Bold Salsa Brand
Overview
Salsa With A Kick is a spicy, family-owned salsa brand with personality as bold as its flavor — led by a fiery chili pepper mascot kicking a flaming soccer ball. The mission was to build a playful, conversion-optimized eCommerce website that would reflect the brand’s energetic tone, while making it easy for customers to discover, learn about, and purchase their growing line of salsas and spicy merchandise.
Problem
Despite having a compelling product and memorable branding, Salsa With A Kick lacked an online experience that captured the excitement of its salsa lineup or supported direct-to-consumer sales. Key challenges included: Translating a cartoonish, sporty brand identity into a polished, user-friendly interface Designing an eCommerce system that supports filters (spice level, flavor, bundles) Creating a seamless mobile checkout experience Adding playful elements without compromising performance or usability
Solution
We crafted a fun, dynamic, and fully shoppable site that keeps users engaged while guiding them naturally through the purchase funnel.
Key UX Solutions
- Mobile-first design:
Scrollable carousels, sticky CTA buttons, and quick pay options - Spice Meter Filters:
Users can sort salsas by heat level and flavor - Interactive visuals:
Hover animations, spice level icons, flaming headers - Kickin’ Recipes Hub:
Increases engagement and cross-sells salsa through original dishes - Gamified bundles:
“Tailgate Trio,” “Build Your Own 6-Pack,” and merch upsells - Integrated store locator:
For users who prefer to buy local